Post by account_disabled on Dec 20, 2023 10:02:26 GMT
When you create a profile on a professional social network like LinkedIn , Viadeo or identified 3 possible approaches which each have a leverage effect and which I call the “3 BEs” for “BE Found”, “BE Seen” and “BE in touch”. Be Found: Make your profile easy to find This is the basic approach. “BE Found” means: ensuring that you can be found easily and quickly through your personal profile or possibly your company page. The company page is free, it can be created in a few clicks. You can be found via a business page, regardless of the size of your business. Self-employed people have every interest in creating a company page. But, in practice, it is mainly a question of optimizing your personal LinkedIn profile so that it can appear in the results pages when you search for it.
The work to be done is quite simple: – Define the objectives of your presence. This seems Email Data basic, and yet it is rarely the case. – Define who you want to be seen by (recruiter, financier, prospect, partner, candidate, etc.). – Based on these first 2 points, ask yourself how these people could search for us on LinkedIn. The question to ask yourself is: If I had to look for someone with my skills, how would I do it? – You can also consult advertisements that correspond to you and analyze the skills sought. – List all the corresponding skills (the skills we want to highlight given our objectives): profession, title, sector, industry, location, management, training, project management, technical skills, etc. – To move from skills to words- keys to put in your profile, look for synonyms and variants: telecom and telecoms / director and director) agri-food and agro-food (admittedly the spelling “agro-alimentary” is not correct, but the form is widely used / multi-channel and omnichannel.
Don’t forget that the visibility of your profile depends on one character: telecom does not give the same results as telecoms. – Put all these keywords in your profile, paying close attention to the summary. If we want our LinkedIn profile to have a minimum impact and serve our professional projects, the primary objective is that the profile is visible and can be seen by those we want it to be seen. What matters is not the quantity of traffic on your profile, but the quality. I would rather have 2 “targeted” visitors than 15 “non-targeted” visitors. You can be the best in your field, if no one comes to your profile, it won't be very useful. An interview, a contact, a message, a call is only possible from the moment your profile is seen by the “right people”. In the way LinkedIn works, we have 2 possible leverage effects to optimize its visibility: content (the essential element) and the size of the network.
The work to be done is quite simple: – Define the objectives of your presence. This seems Email Data basic, and yet it is rarely the case. – Define who you want to be seen by (recruiter, financier, prospect, partner, candidate, etc.). – Based on these first 2 points, ask yourself how these people could search for us on LinkedIn. The question to ask yourself is: If I had to look for someone with my skills, how would I do it? – You can also consult advertisements that correspond to you and analyze the skills sought. – List all the corresponding skills (the skills we want to highlight given our objectives): profession, title, sector, industry, location, management, training, project management, technical skills, etc. – To move from skills to words- keys to put in your profile, look for synonyms and variants: telecom and telecoms / director and director) agri-food and agro-food (admittedly the spelling “agro-alimentary” is not correct, but the form is widely used / multi-channel and omnichannel.
Don’t forget that the visibility of your profile depends on one character: telecom does not give the same results as telecoms. – Put all these keywords in your profile, paying close attention to the summary. If we want our LinkedIn profile to have a minimum impact and serve our professional projects, the primary objective is that the profile is visible and can be seen by those we want it to be seen. What matters is not the quantity of traffic on your profile, but the quality. I would rather have 2 “targeted” visitors than 15 “non-targeted” visitors. You can be the best in your field, if no one comes to your profile, it won't be very useful. An interview, a contact, a message, a call is only possible from the moment your profile is seen by the “right people”. In the way LinkedIn works, we have 2 possible leverage effects to optimize its visibility: content (the essential element) and the size of the network.