Post by account_disabled on Oct 23, 2023 8:25:46 GMT
Regardless of the field in which a company operates, potential and current customers always have questions. They struggle every day with running their own businesses. Every problem they face, every question and puzzle is an opportunity for your company to become their hero, offering solutions and asking for nothing in return.
You will likely encounter a negative reaction to a request to increase the amount your company spends on content marketing. Since this amount already exists, you probably won't hear a hard "no", but you should be ready to fight back and negotiate.For management, it all comes down to results. So if you want additional money in your budget, you have to be ready to fight for it.Here are some of the counterarguments you're likely to hear:
A smart way to get executives to invest in your strategies is to show what your competitors are doing (and not doing) in this field. It will come in handy for this purposeanalysis of competitors' marketing campaigns.An integral part of presenting the profitability of an investment is explaining in detail Email List how it will help the company move ahead of the competition and gain an advantage on the market."Presenting a competitive analysis may take a lot of presentation time, but it will certainly help you establish a realistic strategy that will help you face and ultimately win against your competitors on the Internet"
You can also use data from other sources, for example from analysis of other cases of similar activities, research, current trends or comparative reports on marketing strategies that you plan to implement. In this way, you show that you are not the only one thinking about further development, on the contrary, other companies are convinced of it.
It would also be a good idea to show how the new marketing strategy would help achieve the goals the company is striving for. You can provide examples of how content can be used to strengthen customer relationships, better analyze LTV and increase profits.
Remember to emphasize the profitability of the investment you want to convince your management to make, such as:you would emphasize it in contacts with the client. This way, you will avoid unnecessary delving into technical details related to the development of content marketing strategies
You will likely encounter a negative reaction to a request to increase the amount your company spends on content marketing. Since this amount already exists, you probably won't hear a hard "no", but you should be ready to fight back and negotiate.For management, it all comes down to results. So if you want additional money in your budget, you have to be ready to fight for it.Here are some of the counterarguments you're likely to hear:
A smart way to get executives to invest in your strategies is to show what your competitors are doing (and not doing) in this field. It will come in handy for this purposeanalysis of competitors' marketing campaigns.An integral part of presenting the profitability of an investment is explaining in detail Email List how it will help the company move ahead of the competition and gain an advantage on the market."Presenting a competitive analysis may take a lot of presentation time, but it will certainly help you establish a realistic strategy that will help you face and ultimately win against your competitors on the Internet"
You can also use data from other sources, for example from analysis of other cases of similar activities, research, current trends or comparative reports on marketing strategies that you plan to implement. In this way, you show that you are not the only one thinking about further development, on the contrary, other companies are convinced of it.
It would also be a good idea to show how the new marketing strategy would help achieve the goals the company is striving for. You can provide examples of how content can be used to strengthen customer relationships, better analyze LTV and increase profits.
Remember to emphasize the profitability of the investment you want to convince your management to make, such as:you would emphasize it in contacts with the client. This way, you will avoid unnecessary delving into technical details related to the development of content marketing strategies