Post by ruhaimaromana22 on Nov 6, 2024 10:17:28 GMT
Odnoklassniki is the largest entertainment social network with wide opportunities for business development.
According to SimilarWeb, Odnoklassniki is in the top 5 most popular sites in Russia - 73 million unique users visit the site every month.
According to Odnoklassniki , in 2016, users began to social media marketing service show more interest in business communities. For example, on average, the number of participants in top brand groups increased by 295%, and publics - by 1508%! This means that people want to learn about companies already on the social network, without wasting time searching for information on official sites or in the news.
The main age category of the site is young people and middle-aged people (more than half of the entire audience are people under 35). 64% of visitors come from mobile devices.
What kind of business will benefit from Odnoklassniki?
For retailers
Since 60% of the Odnoklassniki audience are women, the social network may be of interest to retailers selling everyday goods and children's goods, clothing, cosmetics, toys, etc.
For advertisers and agencies
Odnoklassniki is a good platform for distributing content for advertisers and agencies. Every day, about 350 million users watch videos, and in 2016, the volume of their downloads increased by 133 (!) times. The number of views of gifs reaches 1 billion.
For retailers of electronic goods and services
Customers can pay for goods and services using a bank card linked to an Odnoklassniki account. The payment service is already used by LitRes, Amediateka, Mamba, Fotostrana and others. To pay, the client must log in to the site or application through Odnoklassniki.
game developers
59% of users are gaming audience. Users watch streams, video reviews, eSports tournaments, play online. Over the year, the number of unique users of games in iOS has grown by 59%, in Android - by 50%. Access to the gaming platform is open to all developers. You can read more here .
How can a business sell through Odnoklassniki?
Products and services can be sold using ads in a group, and catalogs can be created. Read more about how to do this here . The social network recently launched an update for messaging between companies and customers. Now consumers can communicate with businesses without leaving the social network, in the usual dialogue format. To take advantage of these opportunities, you need to create a business format page.
Create a group or page
Users can exchange messages with both groups and pages. A group is designed for users to communicate with each other and with the company. Unlike a page, users can not only read messages on the group wall (called topics in Odnoklassniki), but also suggest and publish their own. A page is usually used only for communication on behalf of the brand - posting news, etc.
To create a business group in Odnoklassniki, you need to be a registered user. Go to the Groups section on your personal page.
Then click on the Create group or event button.
According to SimilarWeb, Odnoklassniki is in the top 5 most popular sites in Russia - 73 million unique users visit the site every month.
According to Odnoklassniki , in 2016, users began to social media marketing service show more interest in business communities. For example, on average, the number of participants in top brand groups increased by 295%, and publics - by 1508%! This means that people want to learn about companies already on the social network, without wasting time searching for information on official sites or in the news.
The main age category of the site is young people and middle-aged people (more than half of the entire audience are people under 35). 64% of visitors come from mobile devices.
What kind of business will benefit from Odnoklassniki?
For retailers
Since 60% of the Odnoklassniki audience are women, the social network may be of interest to retailers selling everyday goods and children's goods, clothing, cosmetics, toys, etc.
For advertisers and agencies
Odnoklassniki is a good platform for distributing content for advertisers and agencies. Every day, about 350 million users watch videos, and in 2016, the volume of their downloads increased by 133 (!) times. The number of views of gifs reaches 1 billion.
For retailers of electronic goods and services
Customers can pay for goods and services using a bank card linked to an Odnoklassniki account. The payment service is already used by LitRes, Amediateka, Mamba, Fotostrana and others. To pay, the client must log in to the site or application through Odnoklassniki.
game developers
59% of users are gaming audience. Users watch streams, video reviews, eSports tournaments, play online. Over the year, the number of unique users of games in iOS has grown by 59%, in Android - by 50%. Access to the gaming platform is open to all developers. You can read more here .
How can a business sell through Odnoklassniki?
Products and services can be sold using ads in a group, and catalogs can be created. Read more about how to do this here . The social network recently launched an update for messaging between companies and customers. Now consumers can communicate with businesses without leaving the social network, in the usual dialogue format. To take advantage of these opportunities, you need to create a business format page.
Create a group or page
Users can exchange messages with both groups and pages. A group is designed for users to communicate with each other and with the company. Unlike a page, users can not only read messages on the group wall (called topics in Odnoklassniki), but also suggest and publish their own. A page is usually used only for communication on behalf of the brand - posting news, etc.
To create a business group in Odnoklassniki, you need to be a registered user. Go to the Groups section on your personal page.
Then click on the Create group or event button.